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Contents |
Overview
This document describes how to integrate the VideoEgg Ad Platform into a Video Player. It is intended for Flash developers who will be actually integrating the technology into a Player, and requires a basic understanding of ActionScript and Flash Video. Our goal is to make integration as easy as possible - basic integration generally takes just a few minutes.
This guide is intended only for video ads. As long as the Player plays back media that is timebased and has a start and end, video ads are appropriate. If the media is not time-based, such as a slideshow that loops indefinitely or a Flash game, Widget ads are more appropriate than Video ads; please ask us about our Widget Integration Kit (coming soon!) instead.
For every video, the VideoEgg Ad Platform adds a set of advertising elements which may include preroll (advertising elements before the main content), postroll (advertising elements after the main content) and/or overlays (advertising elements on top of the main content). In addition to displaying these standard ad types and our VideoEgg Network custom ads units such as the Ticker, the VideoEgg Ad Platform can also manage your remnant inventory to fill ad impression when premium ads aren't available. The VideoEgg Network is working with a range of remnant providers to fill unsold inventory. This means that with just a single integration, VideoEgg Ad Platform partners can access a whole range of different ad types and revenue streams, with fine grained control over which vendors to use and the ability to easily add new vendors without changing any Player code.
The basic workflow for incorporating these ads is as follows:
- The Player loads the VideoEgg Ad Platform, and passes it a set of configuration variables such as the site name, the type of ad requested, and demographic info about the user.
- The Player tells the VideoEgg Ad Platform to load an ad.
- The VideoEgg Ad Platform contacts the VideoEgg Ad Server and loads an ad. The ad returned may be a premium VideoEgg Network ad with multiple elements such as an overlay and postroll, or may call a pluggable remnant module which pulls remnant ads from a third party vendor.
- The VideoEgg Ad Platform coordinates with the Player to play the right ad elements at the right times in the right place.
- When the user interacts with the ad, the VideoEgg Ad Platform reports back to the VideoEgg Ad Server so that it can count impressions, clicks, and other metrics.
IntegrationKit
All integrations begin by loading the VideoEgg Ad Platform and loading an ad. Follow the instructions under Loading The VideoEgg Ad Platform to get started.
Loading the VideoEgg Ad Platform
Support Files
The full Integration Kit contains the following:
- Sample code: in the samples/ folder, you’ll find sample Players that demonstrate the three types of integrations described below. These Players are simplified to illustrate how the integration. ActionScript 2,ActionScript 3, and Flex samples are included. They are not intended to be production-quality code.
- Libraries. In the swc folder you will find pre-compiled swc libraries that need to be included in your code.
- Documentation: in the doc/ folder, you’ll find reference to this document.
