Integrating the VideoEgg Ad Platform with your property
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From Videoegg
How do I integrate the VideoEgg Ad Platform?
Integration is a simple four step process:
- You have to apply and be accepted into the program.
- Our partner relations team will review your application to ensure your site fits into our network.
- Once accepted, read the VideoEgg Ad Platform Integration Guide, and contact us if you're having problems. One of VideoEgg's Solution Architects will be able to assist.
- Our team will have to approve your test integration before you go live.
Generally speaking how long does it take to integrate?
Integrating the VideoEgg Ad Platform can be as fast as an afternoon.
Where should I place the ads on my pages?
Placement truly depends on the user experience on your property. Generally speaking you should place the units in highly visible, highly trafficked areas where users will naturally interact with them. Typically this means above the fold, towards the center, and closer to the top of the page. But every property is different and every page is different! You should experiment with a variety of placements to optimize your users’ experience and your earnings. The Banner for Facebook canvas pages, however, must be placed in a specific position. Please refer to the integration guide for more information.
I’ve integrated the VideoEgg Ad Platform but don’t see an ad. Why is that?
Since our advertising is premium and targeted we may not always be able to fill every impression you make available to us. If we are unable to fill the request we pass the inventory back to you. You can specify an alternate behavior if you like, such as a call to Google AdSense.
What is an ‘alternate behavior’? Why should I create one?
When we are unable to match your request with an appropriate, high performing brand ad we give you the ability to call another action. For example, you can make a request to call a house ad of your choosing or even call Google AdSense to fill the space.
Can I place more than one unit on a page?
Not yet. We are working on some features that will allow you to run 2 VideoEgg Network units on one page, but for now you are still limited to one VideoEgg Network unit per page. That said, you can now include ads from other networks on the same page. Please remember, however, that performance matters.
Cluttering your page with ads can have a negative impact on performance, so be smart when placing multiple ads from different networks on the same page.
Can I use other ad networks?
Yes. If you feel that using another network in addition to the VideoEgg Network will optimize your total earnings, we encourage you to use another provider. Be aware, however, that your VideoEgg Network earnings are dependent on engagement and by adding multiple ad networks to one page you run the risk of driving down your engagement. Lower engagement will negatively impact your VideoEgg Network earnings.
