Getting the most from the VideoEgg Network
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Can VideoEgg help me optimize my inventory?
Yes. We will be working with all of our partners to develop a set of tools, best practices, tips & tricks and case studies that we will share to help you drive higher user engagement. Log into the VideoEgg Portal or apply now.
Can I pass you targeting information?
Absolutely. Targeting data such as user age, gender and location is extremely helpful in ensuring that your users see highly relevant ads. The more targeting data the higher engagement is likely to be. Please see our integration guide for the specifics on how to pass this data: [[1]]
What sizes should I use?
The VideoEgg Ad Platform includes a number of different ad units and dimensions. You should experiment with a variety of different units to optimize your engagement rate on your particular pages. Depending on the specific site experience, you may find one particular size or another works best for you and your audience.
For more information about our currently supported sizes click here.
In the future, more sizes and shapes will be made available, but currently we can only provide ad units in one of the formats listed. Please see the integration guide for additional details on how to integrate these units click here.
Where should I place the VideoEgg Ad Platform ads on my pages?
You have virtually complete freedom to place the VideoEgg Ad Platform ad units on your pages. You should take into account the complete site experience and where you would like to integrate commercial messages.
It's important to note that page placement has a large impact on engagement. Placing the ads in prominent areas where users are apt to notice them and interact with them is crucial to generating revenue.
Typically ads that are placed 'above the fold' and closer to the center of the page will perform better; however, this is only a rule of thumb. You should experiment freely with placement to optimize your engagement. You may also want to consider the overall layout of your pages... small changes could make great differences in your engagement rate and earnings.
How do I track the impact my changes make?
You can track your daily performance in the VideoEgg Portal. Be sure to check frequently when you make changes to your ad placement or dimensions. Any differences are likely to appear in your engagement rate.
In the future we will be providing even more tools to help you optimize your pages, experiences and earnings. Please check back frequently here or in the VideoEgg Portal and be sure to let us how we can support you in this effort.
What are you doing to help deliver higher engagement?
VideoEgg is dedicated to delivering highly relevant and engaging ads by:
1. Attracting high value brand advertisers that users trust
2. Creating highly attractive and eye-catching units
3. Standardizing our "look & feel" so your audience comes to know and trust our units to deliver an entertaining experience
4. Targeting ads to the right audience types to ensure relevancy
5. Delivering the right tools to Publishers to optimize their sites
